30 Tage kostenlos
More Kununu reviews from your team –
strong employer branding in the battle for talent
By 2027, Germany is projected to be short of around 728,000 skilled workers — employers who want to impress must also demonstrate this on Kununu. Applicants today check employer reviews as routinely as customer reviews before making a purchase.
- No login
- No app
- Cancel anytime
In 3 steps
Here's how it works
- 01
Place the card in the team
In the break room, during onboarding of new employees, or in team meetings — wherever your team naturally comes together.
- 02
Employees scan & review
The QR code leads directly to the Kununu review page — anonymously, without you knowing who specifically has rated.
- 03
Employer profile gets stronger
Every new, honest review strengthens your Kununu profile and becomes visible to applicants.
For employers competing for talent
Applicants research you before applying
Just like customers before a purchase, applicants today research before applying — Kununu is the most important resource for this in the German-speaking area, often even before looking at your career page.
It's important to ask your team for honest reviews, not just positive ones — authenticity convinces applicants more than a flawless but untrustworthy profile. Kununu reviews are also anonymous, which alleviates employees' hesitation to be honest.
- In the break room / team kitchen
- During onboarding of new employees
- In the internal newsletter or intranet
Why this matters for you
What a strong Kununu profile means for you
- Shorter time-to-hire and more suitable applications — a well-maintained profile has been shown to reduce recruiting costs according to industry practices.
- A target value of over 4.0 points is considered a benchmark for a convincing employer profile in many industries.
- Current, honest reviews outweigh individual critical voices from previous years and present a realistic, up-to-date picture of your company.
Why this matters now
The skilled labor shortage is shifting the balance of power
According to the current DIHK skilled labor report, about one-third of businesses in Germany cannot fill open positions — applicants can be more selective today than in the past and actively use Kununu to compare multiple employers.
An unanswered negative entry can cost applications — just as important as new, positive reviews is it to respond factually to existing reviews.
Since Kununu reviews are anonymous, selectively choosing "only satisfied" employees is not very effective anyway — genuinely meant criticism will come through regardless and appears more credible in the overall picture.
Preis
Simple monthly subscription for your employer branding
Du startest mit deinen ersten QR-Karten – damit du sofort Bewertungen bekommst.
- Keine Setup-Gebühr
- Jederzeit kündbar
- Karten flexibel bestellbar
FAQ
Häufige Fragen
- Are Kununu reviews really anonymous?
- Yes — employees provide feedback anonymously, and you won't know who specifically has rated. This lowers the barrier for honest feedback.
- Should we only ask satisfied employees for a review?
- No — ask your entire team for honest feedback instead of just positive reviews. This appears more credible and aligns with Kununu's guidelines.
- Where is the best place to position the card?
- Anywhere your team naturally gathers: break room, team kitchen, during onboarding, or in the internal newsletter — no direct customer contact needed.
- What if we receive a critical review?
- Responding publicly and factually often convinces future applicants more than no response at all. Additionally, criticism can be directed to you through the optional internal feedback form.
- Can we combine Kununu with other platforms?
- Yes — you can display multiple platforms simultaneously or highlight one, changeable at any time in self-service.
- Is this suitable for small teams as well?
- Yes — especially small and medium-sized businesses benefit, as they often compete for talent against larger corporations.
- How often should we remind the team to leave a review?
- Ideally, keep it consistently low-threshold — the card is simply available, no repeated active reminders needed.
- How quickly will we see new reviews?
- As soon as the card is visible to the team — often within the first few weeks.
Start now with more Kununu reviews
The first 30 days are free, then a simple monthly subscription. No app, no login, cancel anytime.
Jetzt kostenlos starten